BookMyShow, India’s biggest online event ticketing platform, today announced that it has become one of the first Indian brands to be part of the WhatsApp business pilot. As part of this test, BookMyShow has made WhatsApp a default ticket confirmation channel for all its users.
With this new feature, users who book tickets on BookMyShow will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code, along with an email.
The company says that the feature will be rolled out to most users within the coming few weeks and it will be available for movie booking early on but will be introduced for all event bookings in the future.
Ravdeep Chawla, Head of Product, BookMyShow said, “WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel. We have already started rolling out this feature and over the course of next few weeks, we aim to scale it to cover our entire user base.”
Talking to Killer Features Chawla said that the company is planning to roll out customer support in the future once there is a full roll out of the WhatsApp business feature.