Logos of popular brands are not just symbols of their companies, but they also deliver a message on what is it that they exactly do. So, if you think that logos are just for brand identity, you may be mistaken. Closely look into the following logos and find what they mean!
If you inspect the FedEx- logo closely, you can find a forward arrow formed by the blank space between the ‘E’ and the ‘X’. It symbolizes, speedy delivery of packages. The logo has won various “best logo” awards.
If you look at the ‘A’ and the ‘Z’ in the Amazon logo, you can see an amazing message is being subtly communicated. The arrow goes from A to Z communicates that customers can buy everything from A to Z from the Amazon store.
If you closely look into the blank space between the colors in the National Broadcasting Channel’s logo, you can see the image of a ‘Peacock’. The logo conveys that the NBC proudly broadcasts news loud and clear to the world.
The famous chocolate brand from “Bern” a city in Switzerland, Toblerone, has a “Mountain Peak” as its logo. A close look will also show an image of a “bear” as snow covering the mountain. The image represents “Bern” which is also known as the “City of Bears”.
The LG logo’s face outline is not just an outline but the ‘G’ in LG. With a dot it also looks like a human face smiley.
Le Tour De France
“Le Tour De France”, the popular French Cross Country Cycling Global Event’s logo has a “cyclist on wheels”. Tilt your head to the right and now see the “OUR and the “Sun”. The ‘O’ and the ‘Sun’ are the wheels and the “U” is the seat and “R” is a Cyclist. The symbol represents the core activity of the event.
The BR (Blue and Pink) logo of Baskin Robins also has the number “31” in its logo. Just look at the “pink” in the logo. The ice-cream maker wanted customers to enjoy Baskin Robins on all ‘31’ days of the month including the extra one day in some months and hence the logo.
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Goodwill Industries International
A close view of the lower case “g” in the Goodwill Industries International logo will show one more smiling face, representing the idea that the community based organization strives to bring smiles on people’s faces.
The ‘P’ in the Pinterest logo looks like a bullet-in board pin. Though the designer says it was unintentional, the sharp edge of the letter ‘P’ and the round top indeed resembles a ‘Pin” which is what people do in the site.
Hope for African Children
The sunny orange space of the “Hope for African Children” logo shows, a Child looking hopefully towards the Mother. It shows that the volunteering organization extends motherly care to under-privileged children and mothers.
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PepsiCo’s Tostitos, a famous Tortilla’s Chips and Dips company has people snacking on a tortilla and dip in its logo. Closely look into to the logo “TosTITOs”. The ‘T’s represent two humans and the ‘I” is designed like a Tortilla and a Dip.